Over 125 car logos from around the world are examined and interpreted in this compelling book, from the prancing horse of Ferrari to the three red diamonds of Mitsubishi; from the script-in-oval trademark of Ford to the circulated star of Mercedes-Benz. Every logo currently in use is included, alongside dozens of fascinating examples now found only on vintage and classic cars. Giles Chapman, author of this book is a leading international and award-winning authority on the motor car, it's industry, history and culture.
- This is the first guide to the design, development and meaning of every car logo worldwide.
- The individual stories behind every logo are brought to life through 1000 illustrations, showing the logos in detail and how they have been applied to overall car design.
- It's a fascinating and indispensable reference book for every car lover - whether for the home or the glovebox.