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Introduction
Description
Studebaker began business as a builder of covered wagons, and by 1921 it was the number four automaker in America.
By 1932, it was bankrupt - and that was only the beginning of one of the most remarkable stories in automobile history.
This book tells the full and fabulously colourful history of this icon of the American automotive scene. Rife with triumph and tragedy, brilliant moves and boneheaded decisions, Studebaker's decades of building cars makes for a tempestuous saga featuring some of the most interesting, flamboyant, arrogant and stupid characters in business history.
But, above all, the story features cars that, for countless people, truly defined driving. Not just the Champion, which rocketed the company back to the top in 1939, or the 1950s Raymond Lowey-designed Starliner, deemed a "work of art" by the Museum of Modern Art, but also here are the Hawks and Larks that so many drivers loved.
As the book examines Studebaker's history, success, crisis, merger and return, it also dwells with loving photographic attention on the vehicles, from the electric car to the last Avanti - a slice of car history sure to be eagerly received.
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