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Introduction
Description
Over 125 car logos from around the world are examined and interpreted in this compelling book, from the prancing horse of Ferrari to the three red diamonds of Mitsubishi; from the script-in-oval trademark of Ford to the circulated star of Mercedes-Benz. Every logo currently in use is included, alongside dozens of fascinating examples now found only on vintage and classic cars. Giles Chapman, author of this book is a leading international and award-winning authority on the motor car, it's industry, history and culture.
- This is the first guide to the design, development and meaning of every car logo worldwide.
- The individual stories behind every logo are brought to life through 1000 illustrations, showing the logos in detail and how they have been applied to overall car design.
- It's a fascinating and indispensable reference book for every car lover - whether for the home or the glovebox.
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